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July 16, 2009

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Rox

Now THAT'S dyspectic! Love it!

TD

Re your last point about airlines and serving customers, Luke Johnson expressed similar exasperations in Wednesday's FT:

http://www.ft.com/cms/s/0/a6edac0c-70d5-11de-9717-00144feabdc0.html

I'll excerpt:

"In business, everything starts with the customer. Without customers, there are no sales, and with no sales, a business is bankrupt. Adam Smith knew this. "Consumption is the sole end and purpose of production," he wrote.

Many companies forget this, however, and eventually pay the price.

...

On the same day, I was treated to a classic piece of poor service and inflexibility by British Airways, the struggling airline. It made me wonder if they will survive this downturn.

I fear that BA has become an institution run not for the benefit of its customers - who provide its revenue - but for its staff and pensioners. Its shareholders, meanwhile, have long been forgotten. It suffers from all the weaknesses of an ex-monopoly now facing ferocious competition and a terrible economy...

My recent experience is that its service levels are no better than low-cost operators. In this climate, everyone is focused on value - and customers will desert an expensive offering for a cheaper one if the quality is indistinguishable."

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