So I've been working on a blog post called the Epistemology of Investing for about the past year. Now, epistemology is a ten-dollar words that those -- like me -- with five dollar brains rarely sling around, but sometimes I think investing could be called applied epistemology.
As investors -- specifically, investors in opaque, illiquid markets -- we spend our days asking the epistemological questions: what do we know about our investments, companies, markets, people? How do we come to know what we know? What are the sources and limits of our knowledge? How are our beliefs different from The Truth? Said another way: what investing hypotheses do we form? How do we form them? And how do we seek out, analyze, and integrate the data we use to test those hypotheses?
[As an aside, my sophomore-year philosophy professor (who didn't see any irony in calling my mid-term paper sophomoric and didn't appreciate my pointing out his lack of ironic sense) might be vaguely proud to see that I'm still thinking about something I learned from him two decades ago, although more likely he'd be surprised that I'm actually a contributing member of society.]
But every time I grasp my virtual pen to blather away on the topic, I end up down a wordy path of nuanced nuances. Instead of answers, there are only more questions. And one of the questions that keep coming up is: why do good decisions sometimes have bad outcomes and vice-versa?
Therein lies one of the tricky things about investing in private equity funds. We suffer the brutal tyranny of the law of small numbers. If a buyout fund has a dozen investments, or a venture fund has maybe twice that many, a lot of randomness, timing, and -- dare I say -- luck can determine that fund's returns. It's sort of like taking a few hundred bones to the craps table and rolling the dice a couple of dozen times. Of course, over a full series of n outcomes, a competent craps player with enough capital will lose about 1.5% of his stake. But the aggregation of those percent-and-a-halfs won't pay for dancing fountains, replicas of the Eiffel Tower, or museums dedicated to the tribal elders and their nearly-forgotten way of life. The real money for the casino comes from the fact that most players don't make it through n outcomes; instead, they over-bet relative to their capital base, curtail their number of attempts and get tapped out. The casino's 1.5% vig turns into a a 50% or 100% tax. Even for a good player. Trust me. Ahem.
And since we're illiquid, we don't get to control when we leave the casino. We're forced to leave that up to others, our GPs. Which is why we all spend so much time on people in our diligence. When GPs ask me to talk about my "process," I often say that I focus first on the people (devoting considerable time to understanding their hopes, fears, dreams, and motivations,) second on the strategy (and the resonance between the investors' skills and their proposed strategy,) third on the existing portfolio (because that's the people and the strategy in action,) and fourth on performance (it's a lagging, not a leading, indicator, no?) If I'm doing my job well, I can almost imagine myself as a fly on the wall in the Monday meeting, able to predict the reactions of each of the partners to different scenarios.
And so we all do a lot of reference calls. We go off-list and try to get an unbiased bead on people (a GP once offered me the "off-list list." I replied that I'd now have to go off off-list!) But sometimes we're wrong and sometimes we're just unlucky. And it can be frustrating when everything points to "no" and a fund blows the doors off. You knew something shouldn't, but it did. Don't get me wrong; I never root against anyone and I'm not a moralist or a scold, but there are extreme cases like the one of the GP who tapped his portfolio companies' CEOs home phones and would just pay hush money whenever he got caught (you can't make some of this madness up). Prudence tell you to steer far clear, but those guys have actually done very, very well. There are scores of things we find when we start turning over rocks and the tingling Spidey Sense rarely leads you astray.
But when it does, and you miss a big winner -- a good decision leads to a bad outcome, i.e. a sin of omission -- you just have to think of the 1986 New York Mets. Never has such a such a flawed team played the game of baseball so brilliantly. Their off-field shenanigans were captured in a book entitled: The Bad Guys Won! (As a lifeling Yankees fan, my distaste for the Red Sox is matched only by my disdain of the Mets; that 1986 Boston-NYM World Series seemed like a punishment.) And in fact, some thought that the talent-laden Mets could have been the winningest team of the 1980s, but their personal demons prevented them from scaling the heights of lofty expectations. And indeed, if wins are the currency of baseball, the workmanlike Yankees ended the decade with the fattest wallets, but no championships. They were the great risk-adjusted bet of the 80s, even though the Mets, Cardinals, Reds, and A's got more attention. The phone-tappers described above may dazzle, but they're likely little more than the '86 Mets of Investing.
And maybe that's the lesson from baseball: sometimes the bad guys do win, but stick around long enough and we, the LPs, do get n rolls at the craps table and might just do ok. One just needs to have the patience, conviction, and courage to not walk away at just the wrong moment; that's when the casino wins.
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